Avit Presents Behind The Scenes Freestyles At 8 Bar Mucktion Part 2 – Jammin

Avit UK TV went behind the scenes of J Beatz 8 Bar Mucktion video shoot to bring you instalments of freestyles from some of the artists on the track. Here is Part 2 so look out for Part 3 coming soon…

Posted in Music, Sponsorship | Tagged , , , | Leave a comment

Eskimo Dance

Avit Clothing were proud to be involved with Eskimo Dance on Saturday night. It was good to see the return of the dance, and the heavy line up. Thanks to Butterfly Photography here are some shots with our banner on the main stage.

Posted in Events, Media/Advertising | Tagged , , , , | Leave a comment

Lioness Is The Next King Of The Jungle

Izabelle Fender aka Lioness is the British grime artist hailing from South London. Her skills as a lyricist match up to many male MC’s in the UK, which gives her the title as one of the top MC’s, not just one of the best female’s in the game. Spitting from the age of 14, Lioness soon joined her family members in Mastermind Trooperz. From Loch Ness Monster to Roarness, Lioness is ready to show she is King Of The Jungle.

Can you remember the first tune you ever MC’d to?
Yes I can, it was with these boys and it was called Storm I think, it was on Channel U. Embarrassing times (laughs), I was young and at the time I thought the bar was good. When I look back now it was like oh my God, what were you saying (laughs).

You took time out of your music to focus on education for a while; did it feel weird not doing music for that period of time?
It did, I would always do music, but I would always be sidetracked and not doing it fully. For me music’s a hobby and me getting my thoughts and feelings off of me and onto paper. So I’d do that when I was stressed or whatever, but in terms of taking music seriously I couldn’t because of school, A Levels and uni. Now I’m doing it full time. I went to uni and in lectures I just wasn’t paying attention, and I was writing bars. I just thought do you know what if I’m going to be here and paying for this, let me take it seriously or let me just go.

Did you feel that by having an education it would make you a better MC?
No not necessarily not at all. I know some people that haven’t been to uni, or got kicked out of school, but they still do music. If you can read that’s it, you don’t have to go uni to be able to read. To be honest I don’t read, I do feel a little bit thick now (laughs) considering I don’t go to uni anymore and I don’t read that much. No you don’t need education to be able to do music.

When you started out you were quite young, did you feel ever that people weren’t taking you seriously being a female?
Yes I did. They would just be like what is she doing here, or why is this girl here, then I’d go to the mic and they would be like alright cool, but still why is she here. They would never be like ahh she’s actually good. One time when I went pirate radio, and a lot of the girls back in the day just used to go with the boys, and they would be like hoes or whatever. That’s probably what they thought about me, she’s probably one of them type of girls. Then when I went up to the mic they were probably thinking, why this girl so inna, like whys she near us taking the mic? They didn’t want to just be like ah she’s good.

What’s the best advice you would give to a young female MC?
I feel like we’ve paved the way. So for any up and coming female it’s alright, you’ll be able to do your thing. No one is going to tell you to get back in the kitchen because it’s accepted now. Just keep going and don’t listen to people, just ignore it.

There are many female artists that do well in the US, but often sexualise themselves and their lyrics. How do you feel about this?
Maybe that’s what they feel they have to do in order to get recognised. It is true sex does sell, but for me the reason why I do music is because I just want to get stuff off my chest. If you happen to like what I’m saying whoop de doo for me init. If you don’t there are other girls you can go listen to, that fine. I don’t think anyone needs to do it, but if you want to and you think that’s going to get you further then that’s your prerogative. I’m feminine and wear heels and stuff, people say it’s nice that I wear heels and be a girl but really you’re an MC. In the UK a lot of us are tomboys.

Yourself Lady Leshurr and A.Dot make up 367. Are there plans for an EP?
All we need to do is sit down for a day and the EP will get done, because it’s so fun the environment being around them. It’s like ‘listen to this instrumental,’ or we could do this or this, its just fun, so we just literally need a day. It definitely will happen. We all got our tops ready for the launch. We just need to find time in all our schedules to just make it work. When we do it will be big.

Are there any plans to go more mainstream with your music, and how do you think you would make the transition?
There are plans; obviously that’s what I want to do. I’m not prepared to alter the way that I am at all, so I’m just waiting for a sound that’s still me, but I can pass over. I don’t know what that sound is yet, so I just need to find myself in that respect. Once I do that, I think I’ll start doing full on singles etc., but I don’t want to put out a single that I’m not 100% happy with.

What do you think about the current state of the grime scene at the moment? Do you think it’s in a healthy position?
I think it’s very healthy. I think everyone is still doing grime, but they’ve done there on spin on it. I think I still do grime, but it’s my take on it. I think a lot of people do that. Everyone says grimes dead grimes dead, but it’s not its just really evolved. What grime used to be is pirate radio vibe and anger, clashes, because that’s all it was about, but now we can see it can go much further. People just want to stick to how things used to be that’s why they said its dead, but its not dead, its healthy.

Do you think anything needs to be done?
No I don’t think anything needs to be done. I know a lot of people are trying to bring clashing back, because obviously LOTM3 has come out. I don’t see the point in clashing for fun; I don’t think that’s fun. I remember when I was young and I used to clash, it wasn’t fun, it was a real problem. For the person that I am if someone’s done something to me, I’m not going to want to write a song about it, I’m going to want to say ‘why did you do that for are you mad?’ Everyone still needs to be making tunes, and working together and bringing the UK back up there. The US can keep their tunes now to be honest, the UK were doing our thing at the moment.

Apart from London, where do you feel is the strongest city for grime right now?
Birmingham most defiantly. I rate everyone. I fully rate Trilla because I feel like he brought Birmingham completely on the map. I think Leshurr came and cemented it, and I think them two really paved the way for Birmingham. C4 I love him, all the Stayfresh love Stayfresh. There are a lot of producers up there like TRC, TC4, and Bassboy. Big up the Midlands gang!

In terms of the future, what do you think the next step is for you?
EP, iTunes, I haven’t had a CD on iTunes. I’ve been doing music for 8 years, I’ve only had 2 CD’s, and so my third CD is going to be the EP King Of The Jungle, April 18th on iTunes. Hopefully there will be some singles from there. Everyone says you should call your CD Queen Of The Jungle, and I think that’s so obvious for 1, 2 why Queen? So I’ve decided to be King Of The Jungle. All lions do is eat, sleep and beat, those three things that’s all they do, and the lioness does everything else. I feel like lioness might as well take the title, and I feel like in music you don’t need to say female MC’s, were all MC’s I’m on the level as a lot of the men out there.
There are collaborations with Ghetts, Mercston, AL, I really want to get Ms. Dynamite, probably Leshurr and A.Dot too. I want to try and put some people I haven’t worked with on there, there’s a singer called Baby Sol, I really like her.

Interview By Shireen Fenner @shireenxoxo

Posted in Media/Advertising | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Rival, Discarda & Uncle Dreama Freestyle Over J Beatz – Sargent

Avit Clothing went behind the scenes at the J Beatz 8 Bar Mucktion video shoot. Rival, Discarda and Uncle Dreama freestyled over J Beatz Sargent.

Our new snapbacks Rival is wearing are available to buy at our shop in various colours , along with the Grime Scene T-shirts and new hoodies featured in the video.

Posted in Media/Advertising, Music, Sponsorship | Tagged , , , , , | Leave a comment

Mic Righteous – I Know (Behind The Scenes)

Avit Clothing sponsored Mic Righteous for his video I Know off his new album Campaign. Mic Righteous is seen in the video wearing a blue Avit tag hoodie. He also spits a freestyle for us.

One of the most talented rappers to emerge in the UK, Mic Righteous is fast, steady and on point with his lyrics and sound. His lyrics show us his world, and his delivery proves he is hungry, but ready for it.

Posted in Music, Sponsorship | Tagged , , , | Leave a comment

I Love Me

I Love Me is a clothing line brought to you by Avit Clothing’s Founder Hannah and Flavour Magazine’s Editor/Co Founder Annika. Two businesswoman who believe that women should put themselves first for a change. Every woman should have something that they love about themselves. It doesn’t matter if your single or in a relationship you should have the confidence to rock these crop or tunic tees.

‘It’s the fire in my eyes,
And the flash of my teeth,
…The swing in my waist,
And the joy in my feet.
I’m a woman
Phenomenally.
Phenomenal woman,
That’s me.’

By Dr Maya Angelou

Celebrities who own and have been seen with the I Love Me include Alexandra Burke, Emeil Sande and Kalenna from Diddy Dirty Money

Posted in Fashion, Media/Advertising | Tagged , , , | Leave a comment

Skatefest 2011

Avit Clothing were proud sponsors of the first Skatefest 2011, which was held at Derby’s Rollerworld on August 6th.  The event which was between 10pm-6am included DJ’s and performances with an all night roller disco.


Olympic style games including sprints, relay races, endurance races, and more were held and also roller soccer and barrel jumping. Winners were awarded with trophy’s and Gold, Silver and Bronze medals. Also given out on the night was a ‘Special Award,’ and various ‘recognition awards’ for contributions to UK skating. The night also included a ‘showcase’ RollerDerby match between Derby’s Severn Torrent and Birmingham Blitz

Skatefest UK was founded in November 2010 by Darren ‘Sweetnees’ Louis and aims to promote and increase awareness of roller skating in the UK. Skatefest UK can be enjoyed as a competitive sport or as a hobby. Avit Clothing look forward to supporting Skatefest in the future.

Posted in Events, Sponsorship | Tagged , , | Leave a comment

Avit Clothing and MC Skibadee present to you iRave Range

We at Avit Clothing are a street wear brand that supports UK talent and are well known in the raving scene, collaborating with the King of the Rave Skibadee to launch a new range called iRave. There are three designs at the moment and different colours for males and females for each genre of music born and bred in the UK; DRUM N BASS, GRIME and DUBSTEP. iRave is a for the ultimate raver.

Skibadee says, ‘iRave is for the average raver who likes to go out a lot, whether it’s grime, dubstep, dnb… whatever your flavour iRave caters for you. It covers everything urban from hard core to funky house and hip hop… Look out for some more to come from the iRave range.’

Skibadee is known throughout the world as one of the best Drum n Bass MC’s in the business, and knows the raving scene more than most having been an integral part of it for over 15 years now, winning many top MC awards and a lifetime achievement award. So who better for us to collaborate and launch this new range with?

Check out the full range on our shop where we are currently doing Free delivery to the UK and Europe.

Posted in Fashion | Tagged , , , | Leave a comment

Bluey Robinson wearing Avit’s Bees & Honey hoodie and T-Shirt

This weekend That Boy Rex shot his dougie dance style video called ‘Do It’ in Deptford close to the Avit HQ. The dougie dance moves first originated in 2007, where Dallas rapper Lil’ Wil triggered the movement with his hit “My Dougie.” Rex believes he is the first to bring it to the UK and is confident his video ‘Do It’ will have us all doing the dougie dance.

We met Rex and featuring group F-Street on the Saturday at Studio 101 and were invited to Deptford Skate Park for the outdoor scenes the following day.

Rex is friends with Bluey Robinson and appeared in his latest video ‘Showgirl’

Bluey came down to support Rex on this perfect summer’s Sunday for part two of the shoot. There was a slight delay kicking off, and Rex was still in the Avit office at 5pm getting batteries for his stereo. Everyone seemed pretty chilled as they topped up their tans, and as soon as they were ready to shoot, they caught the last bit of sun and captured some good vibes perfectly with the dougie dance moves.

The video was a wrap and Rex “On Dis Ting” (lol) was very pleased with the outcome and says “I’m not the type for black peoples timing but I had a very hectic night before and I promise that will be the last time being unorganized cos when I say on dis ting I really do mean I’m onn diss tingg!” (he chuckles).

We took this opportunity to show Bluey a few pieces from our collection. Bluey favoured the new designs of the Bees and Honey T-Shirt and hoodie. He also took away an Adaggio and Grime Sceen T-Shirt.

‘Do It’ will be released later this month on the usual channels including AKA and websites such as Grime Daily, SBTV, and You Tube.

You can catch up with That Boy Rex on his Facebook: thatboyrex kuba, Twitter @thatboyrex and You Tube channel: TBRK2TV

Bluey Robinson is another amazing talent from South East London to join the recent Tinie Tempah and Giggs on their successful launch into the music industry.  We are lucky to have had the opportunity to meet all three artists and recognize that they all share great marketability with their individuality and style, and besides there talents as music artists they all seem to be very genuine as people.

Good luck to That boy Rex with your latest single ‘Do It’ we hope you can follow in the footsteps of your fellow associates.

Posted in Fashion, Media/Advertising | Tagged , , , , , | Leave a comment

Avit in China

Here’s some photos from Avit Clothing’s recent trip to Beijing.

Posted in Uncategorized | Tagged | Leave a comment